What's AMP?

The Auctiva Marketplace Platform

So, what is AMP?

The Auctiva Marketplace Platform, or AMP, as we call it, is a technology framework that allows software developers to build custom marketplaces. There are lots of products that allow people to create online stores, but AMP is the first to make it easy to build online marketplaces.

Why build a marketplace and not just a store?

the difference between a store and a marketplace
An online store offers items from a single seller; marketplaces offer items from multiple sellers, all in one place. In the same way that a farmer's market has much more foot traffic than a roadside fruit stand, online marketplaces bring more buyers by having inventory from multiple sellers. Marketplaces organize the inventory of multiple sellers and streamline the shopping process, creating an optimal experience for both buyers and sellers.

Why do we need more marketplaces?

Today, there are just a few mega-marketplaces where most people go to shop online. Everyone can name the successful marketplaces that have built up their inventory, seller base and popularity over a long period of time. But where is the variety? Where are the marketplaces that cater to niches? Where are the marketplaces that offer true competition to the well- established few?

sellers are trapped by big marketplaces

How did the web
get so stagnant?

Until now, it has taken a significant investment of time, money and technology to "open" a new e-commerce marketplace. New marketplaces struggle under the task of attracting new sellers and building up inventory. That struggle is one of the main reasons why most sellers are "trapped" into selling on only one marketplace.

The large marketplaces have not been forced to innovate or address the concerns of their sellers, because there has been little in the way of successful competition. Most buyers are also trapped into selling on one of the few marketplaces that have a large enough inventory to accommodate their desires. Who wants to shop where the stores are empty?

How can AMP make it easier for
new marketplaces to be developed?

AMP ALLEVIATES THE STRUGGLE TO ATTAIN SELLERS AND INVENTORY. We partner with other inventory providers who share our philosophy of supporting independent e-commerce sellers. The Platform aggregates this inventory and makes it available to every new AMP marketplace. This allows developers to create whatever it is that excites them for the e-commerce world because AMP can provide a critical mass of inventory.

BUYERS WANT MORE CHOICES WHEN THEY SHOP. More inventory from more sources means more buyers—and more potential sales. With a platform of inventory to draw from, developers are free to build apps and marketplaces of all kinds. Sellers' items will be seen all over the Web instead of being locked on one site and buyers will have more options when it comes to deciding where to shop.

AMP IS FLEXIBLE. We want to enable developers to create all types of marketplaces, like those that cater to specific product niches, user communities, or locales. Our platform allows marketplace owners to create apps to reach mobile users, apps to target specific audiences on social networking sites and blogs, and more. If you can dream up a marketplace, odds are AMP can help you make it a reality.

if you can dream up a marketplace, AMP can help you make it a reality

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